Shchelk. Sunflower seeds

The project is based on the interjection “щёлк (shchelk),” an onomatopoeic sound that imitates the act of cracking sunflower seeds and became the foundation of the naming and visual concept. The packaging graphics use abstract forms that reference the moment the shell breaks. The product line is divided into SKUs by color: light packaging for black seeds and dark packaging for white seeds. This approach simplifies navigation and maintains a cohesive visual identity.