Viviano

For Viviano, the first sparkling wine in our client’s series, the mission was clear: maximum impact at first sight.

In a crowded market, packaging design is the most powerful sales tool. That’s why we built the concept around three strategic directions: memorability, identity, and differentiation.

We analyzed the colors and shapes already present on the shelves to ensure that Viviano becomes a focal point. We chose graphic elements that catch the eye from a distance, while revealing fine details up close to enhance the visual experience.