# B Natural Juice Packaging Design

Overview

B Natural by ITC stands out as a leading and innovative beverage brand in India, recognized for its genuine fruit content and commitment to health, purity, and openness. As consumers became more conscious about their sugar consumption and preferred clean-label options, B Natural saw the potential to launch a No Added Sugar line in its Healthy Juices Segment. This range introduced four flavours – Guava, Mixed Fruit, Orange, and Pomegranate – catering to health-minded adults between 26 and 45 who want nutritious options that don’t sacrifice flavour. ITC collaborated with Expand Buzz to develop an impactful, unified visual identity for the entire product launch, encompassing packaging and comprehensive brand messaging across all channels.

The Challenge

The main challenge involved highlighting the ‘No Added Sugar’ benefit visually without compromising B Natural’s image of freshness, natural quality, and premium appeal. Key hurdles included:

The Outcome

Positioned B Natural’s No Added Sugar collection as a top-tier, health-oriented choice in the market.

HTML page: https://packagingworld.co/work/2026/02/b-natural-juice-packaging-design

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Beverages, Juice

Tags: Beverages, Juice

Designer: Expand Buzz