Birds of a Feather

Every year, we create a bespoke festive gift for our clients and partners – not as a marketing exercise, but as a genuine thank you. Something considered. Something crafted. Something that reflects how we work, and how much we value the relationships we build. For 2025, that gift took the form of a 300-piece, hand-illustrated jigsaw puzzle.

True to how we approach our work, the entire illustration was drawn by hand. It began as a pencil sketch before being carefully coloured in the Gentry palette – soft teal greens, dusty blues, muted pinks and warm buff tones. No stock imagery. No shortcuts. Just time, intention and craft.

At its heart, the puzzle is a metaphor. All year long, we work alongside our clients solving business and brand “puzzles” together – piece by piece, through conversation, collaboration and shared creative problem-solving. For our festive gift, we turned that idea on its head. Instead of us solving their puzzles, we gave our clients one of ours to solve.

The illustration is titled Birds of a Feather. Inspired by South Africa’s remarkable birdlife, it celebrates difference, belonging and creative flight. Each bird is distinct -its own colour, character and rhythm – yet together they form something harmonious and whole. Much like the way we work with our clients: collaboratively, openly, and with a shared sense of purpose.