Bristol Dry Gin – BDSM Edition

About Bristol Dry Gin’s annual limited edition Valentine’s Day gin offering required a packaging refresh, using elements of older releases as reference.

Concept and techniques Bored by the idea of hoiking yet another red, fluffy strawberry/raspberry-flavoured Valentine’s Day product onto the masses, Bristol Dry Gin chose to go down the darker route, favoured by the less mainstream customer. The packaging of the spirit is based on all things BDSM, including a hand-painted vegan-leather carrier bag, a red shibari-like closure string, a silver handcuff token, a gold condom and a gagged and masked cat mascot shrouded in smoke, printed in black and orange on a brushed metallic vinyl label.

Outcome The result, obviously slightly taboo, has garnered much positive attention, with the majority of the units selling within a few days of release.