CALEÑO

CALEÑO SPIRITS Savory Tropical Rhythms of South America

00__INTRO Time dances. It doesn’t wait. Caleño comes from South American rhythm, the kind that travels through the body before it becomes a thought. A brand built for nights that want to stay open: color, music, presence. A dancer appears in brushstrokes, caught mid-move. Not a logo, not a symbol—just motion caught on paper. The palette is unapologetic: pigment-forward, warm, alive. Rhythm, held. 01__ABOUT Caleño is a non-alcoholic spirits brand rooted in South American celebration and heritage, founded by a Colombian woman and tied to her family story, with inca berry as a defining cue running through the brand’s world.

02___CHALLENGE The work was to reintroduce Caleño in the UK and EUR with a more current, festive presence, while keeping the iconic blue as the one constant.

03___SOLUTION We kept the blue and built a brushstroke-led system that introduces an abstract dancer in motion, then clarified the range into Light & Zesty and Dark & Spicy, using palette and packaging cues to signal the shift from daytime ease to night-time energy, finished with small on-pack cues that keep the experience moving between both expressions.

––––––

TORO PINTO STUDIO®

[CREDITS]

Copywriting Olga Villegas, Karen Viz

Art Direction Mario Higinio HGNO Ballesteros

Design Mario Hgno, Sandra G. Wolff, Nubia Fdz.

Photography Fredy Morfin Picture editing Caro Ballesteros