Caté | Café Identity & Packaging

Caté | Café Identity & Packaging

Caté is a café concept inspired by cats and everyday coffee rituals. The project explores a space where coffee feels familiar, service is unhurried, and the experience is centred around a cat barista—welcoming guests, taking orders, serving freshly brewed coffee, and offering warm croissants straight from the oven.

The brand identity uses the cat mascot as a functional narrative element to create an approachable and memorable café experience. Visual and packaging elements are designed to feel simple, cohesive, and welcoming, reinforcing the idea of a neighbourhood café with a playful yet considered personality.