Dewdew shower gel

Dewdew shower gel

Identity | Packaging design

This project explores a vibrant and playful packaging direction for a shower gel line inspired by freshness, fruit energy, and everyday self-care rituals. The goal was to create a design that feels clean, modern, and instantly eye-catching while reflecting different scent personalities through bold color storytelling.

The bottle form combines soft, rounded geometry with a minimal design approach to keep the focus on color, texture, and product mood. Each variant features a distinct hue and subtle fruit icon embossing on the cap to visually connect scent, freshness, and identity.

The overall aesthetic balances simplicity with personality – a contemporary look designed to stand out on shelves while communicating freshness, cleanliness, and a fun daily skincare experience.