FRUlicious – sweet fruit bars

It’s FRUlicious! Packed with goodness, wrapped in good looks.

We created a packaging concept that captures the intense fruitiness of the bars and puts their natural ingredients front and center. Lush fruit-inspired colors, juicy textures, and bold typography come together to make FRU stand out at first glance. A deliciously smart choice for lovers of great-tasting snacks.