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This Christmas, no diagnosis was required. Only a carefully prepared formula.

Each year, MV Group prepares a seasonal prescription for B2B partners – one designed to surprise, yet grounded in craft. Penicillin is the company’s 2025 seasonal prescription. Borrowing its name from both the famous cocktail and the world-renowned medicine, it carries a deliberate dose of irony: a “remedy” that sits somewhere between apothecary tradition and the art of distilling.

Its formula is built on a precise balance of warming spice, citrus freshness and measured strength – developed through controlled experimentation. Created as a gift, it uses the language of the apothecary to express what defines MV Group as distillers: know-how, precision, and a constant desire to experiment. The graphic solution is injected with a dose of irony inspired by experimental medicine and a drop of black magic.

Use as directed. Repeat if necessary.

Materials Cardboard, Carton, Hardboard, Glass, Ceramic, Paper, Paperboard, Card stock
Year 2026
Country Lithuania
Region Europe
Project type Commissioned Work
Client MV Group
Art director & designer · Asta KauspedaiteHead of Product Development MV Group · Jurate PaulauskieneIllustrations · Asta Kauspedaite, istockphoto, shutterstockPhotography · Asta KauspedaitePrinting houses · Printela, Flexpro Website
AlcoholBest RatedCocktail