Piquentum Wine

Piquentum Brut Nature – Label created by the wine itself

In the sparkling wine industry, over 97% of producers compromise the product with artificial ingredients. On the other hand, there is Piquentum, a brand that fully commits to the principles of 100% organic production. Unlike others, who add industrial sugar and artificial yeasts, Piquentum produces them naturally, and in-house. So, the solution was to transform the label into a physical manifesto of zero compromise. During the crucial secondary fermentation, when the yeasts convert sugar into bubbles, sediment is always created, and it is always removed from the bottle through the technique of dégorgement (disgorging). But while other producers discard it, Piquentum embraced it as proof of authenticity. This post-fermentation sediment was used to create the wine’s label, resulting in the first label literally made by the wine itself. Depending on the environment, the label continues to develop, acting as a living entity and becoming a valuable proof of authenticity. Created for restaurants where sommeliers present the wine and its story. (Despite its evolving nature, the design fully complies with EU legislation on materials and articles intended to come into contact with food. The label is applied to glass, which constitutes a full barrier material; it does not come into contact with the wine and remains fully compliant with all applicable regulations).

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