# Black Cap – Sunflower Seeds Packaging Redesign

Black Cap is a sunflower seed brand redesigned with inspiration from everyday life and traditions in Karakalpakstan. It features a bold new name, local characters, and a visual identity that resonates with the people.

Packaging design / Naming / Logo

The client approached us with the task of redesigning the packaging for sunflower seeds. The brand’s previous name—“Xit”—did not reflect the region’s cultural uniqueness or the product’s character. The client aimed to create a local brand specifically targeting the Karakalpak audience. It was essential to establish a clear visual identity and distinctive style so the brand could genuinely become beloved in the local market.

We began by studying consumer habits: who eats sunflower seeds, where, and with whom? The answers came directly from the people themselves: outdoors, in yards, among friends, during leisure activities, watching TV series, fishing, or after work. Eating sunflower seeds emerged as a kind of social ritual.

We also identified other key insights: the market is saturated with monotonous, unappealing packaging designs featuring sunflower seeds as background imagery.practically no brand emphasized regional cultural elements.many brands missed opportunities to emotionally engage consumers through visual storytelling, limiting their brand recognition.

We proposed a new brand name—Black Cap. This name simultaneously:

Illustrations and Characters We developed several illustrations featuring characters in everyday scenarios involving sunflower seeds, including:

All characters are inspired by real-life situations, making the packaging relatable and meaningful to customers. This design sparks curiosity on shelves and encourages customers to see themselves among the illustrated scenes.

Colors and Differentiation Blue packaging—salted sunflower seeds.Yellow packaging—unsalted sunflower seeds.

The chosen color system ensures brightness, clear differentiation, and emotional appeal, making the product easily noticeable on any shelf.

Icons and Semantics To make the packaging easily understandable, we created three icons with clear descriptions:

Result

The redesign received enthusiastic feedback from both the client and focus groups:

The new packaging will soon be available, with the first batch ready to enter the Karakalpakstan market.

We wish the Black Cap brand success—not only in Nukus but across other cities as well!

HTML page: https://packagingworld.co/work/2026/03/black-cap-sunflower-seeds-packaging-redesign

Materials: Plastic, Polymer, Polyethylene, Film

Categories: Food, Snacks

Tags: Food, Snacks

Designer: Minim Brand Design