Caporaballo

Caporaballo is a wine label inspired by the traditional mask of Marano’s local festival, crafted in velvet like the textiles historically produced in the area. The project translates this cultural symbol into a clean, contemporary visual identity, centered around a bold and minimal graphic mark. The packaging balances heritage and modernity, transforming a folkloric element into a distinctive brand asset that communicates the winery’s roots with clarity, authenticity, and international appeal.