Chilimba Snacks

CHILIMBA is a popcorn and corn snacks brand inspired by Latin American aesthetics.

Corn was first domesticated in Mexico thousands of years ago, and this origin became the starting point for the brand’s visual language. The name CHILIMBA has a playful Latin American sound that sets the tone of the brand. The key visual element is the masks of lucha libre, Mexican wrestling, where each mask represents the identity of a fighter. In CHILIMBA, every flavor appears as its own wrestler, with a distinct mask and color palette. The identity uses bold colors, large graphic shapes, and simple illustrations to create packaging that stands out clearly on the shelf.