Eight Horses of Prosperity

Design: How Zhi Lin Location: Malaysia Project Type: Student Project School: Dasein Academy of Art Course: Diploma in Graphic Design Tutor: Ms. Low Poh Li Packaging Contents: Chinese Red Packets Packaging Substrate / Materials: Paper Printing Process: Digital Printing

FINE PAPER TAKEO CHINESE RED PACKET

This packaging project’s challenge is to redesign Fine Paper Takeo Chinese Red Packet series.

The design of this Chinese New Year red packet series centers on the theme of the “Eight Horses,” symbolizing strength, vitality, courage, and progress. The eight galloping horses represent unity, harmony, and forward momentum, while also conveying wishes for prosperity, success, and continuous growth in the coming year. By combining vibrant colors such as bright red, hot pink, and neon yellow-green, the design creates a lively festive atmosphere that merges traditional Chinese New Year symbolism with a contemporary visual style. Traditional elements—including gold ingots, ancient coins, mandarin oranges, and horseshoes—are integrated with modern geometric shapes to produce a dynamic and youthful aesthetic.

In terms of typography, the combination of Hanyi Yuandeti Fan and Montserrat balances tradition and modernity. The rounded and festive style of Hanyi Yuandeti Fan enhances the celebratory mood, while Montserrat provides clarity, readability, and a clean modern structure. Throughout the design process, multiple visual approaches were explored and refined to ensure that the composition works effectively with the open-flat structure of the red packet format.

Overall, the final design successfully communicates a sense of energy, optimism, and festive celebration, while presenting a modern interpretation of traditional cultural symbolism. The project demonstrates how cultural heritage can be reimagined through contemporary design to create visually engaging and meaningful festive packaging.

Submitted By: How Zhi Lin Malaysia,Sentul

Credits: Tutor: Low Poh Li School:Dasein Academy of Art