Kaiser Anniversary Edition

Kaiser Anniversary Edition Packaging Design

When Kaiser asked us to design the limited-edition packaging for their 50-year anniversary, we thought for a design that honors its heritage while looking ahead.

To mark half a century of this Greek iconic pilsner, we went straight to the source of its identity: the iconic gold foil on its bottle neck, which, since 1976, has been the most recognizable part of the Kaiser experience. So, for this anniversary, we gave it the spotlight it deserves.

By extending it across the packaging, we’ve created a design that feels both familiar and strikingly new, a look that feels elevated, premium, and undeniably “Kaiser”.