The Fire Horse Rides Again!

Design: Tan Qi Kee Location: Malaysia Project Type: Student Project School: Dasein Academy of Art Course: Diploma in Graphic Design Tutor: Ms. Low Poh Li Packaging Contents: Chinese Red Packets Packaging Substrate / Materials: Paper Printing Process: Digital Printing

FINE PAPER TAKEO CHINESE RED PACKET

This packaging project’s challenge is to redesign Fine Paper Takeo Chinese Red Packet series. Inspired by vintage matchboxes, this packaging features four distinct designs centered on three mythical steeds: the Wind Horse, the Last Unicorn, and the collection’s centerpiece, the Fire Horse. The primary goal is to get people to understand these legends’ stories through the red packet design. The packaging includes a functional matchbook, perfect for lighting celebratory firecrackers during Chinese New Year.

Submitted By: Tan Qi Kee Malaysia Shah Alam

Credits: Tutor: Low Poh Li School: Dasein Academy of Art