# Velvet Coffee Co.

Color Psychology and Product Segmentation In the world of coffee, color allows the consumer to “taste” the aroma before even opening the bag. A “Chromatic Differentiation” strategy was utilized in this project:

Information Architecture and Readability The most critical information for a coffee lover (Roast level, tasting notes, region) was placed in the most easily scannable area of the packaging:

Structural Design and Freshness Engineering This packaging form follows the gold standard of the coffee industry: the “Flat Bottom Gusseted Bag” structure.

HTML page: https://packagingworld.co/work/2026/03/velvet-coffee-co

Materials: Foil, Plastic, Polymer, Polyethylene, Film

Categories: Beverages, Coffee

Tags: Beverages, Coffee

Designer: stk.