XANMI – Biofood
XANMI – Biofood : Branding and Packaging Design
Intro : A powdered Amazake, a traditional Japanese fermented rice drink, reimagined with Thai jasmine rice and mangosteen extract — a Thai superfruit. Developed as a functional drink to support digestive health.
Challenge : To design a brand and packaging that reflect Japanese minimalism while clearly communicating the core ingredients. The result aims to convey premium quality, trust, and a distinct identity.
Idea: A minimalist approach using blue tones for health and gold accents for value.
The packaging features a soft mangosteen purple palette, with rice grain graphics and Japanese typography in a clean composition. Subtle mangosteen line illustrations add balance, creating a design that feels simple yet distinctive.
Less design, more meaning.
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