Bobruisk Souvenir. Zefir set

For more than a hundred years, Bobruisk has been called a “zefir capital” of Belarus. Everyone visiting the city brings back home some kind of this sweet treat. Bearing the city’s name, “Bobruisk Souvenir” is a signature product. It is a large, 650-gram assorted set of handmade zefir coated in natural chocolate.

To create the design, we’ve arranged the landmarks into a recognizable city skyline: golden fireworks bloom over the evening panorama of Bobruisk greeting visitors with brightly lit windows. On the side of the box, there is a short description of each building in the panorama, its name and founding date are indicated.

The name is written in ribbon serif, it establishes style and elegance, while the word “souvenir” is emphasized to support the product’s positioning. The color scheme combines rich blue and gold embossing. The set’s contents are displayed on the back and described in four languages.

The new design accentuates the product’s cultural image and premium quality, while creating a special, festive atmosphere.