Olymel

Olymel, a leader in the agri-food industry, has been feeding local families for generations. The company boasts world-renowned expertise in the production, processing and distribution of pork and poultry, but its identity was no longer able to convey this leadership and meet new consumer expectations. It needed to align its image with the exceptional quality of its products, so we set out to reposition Olymel as a trusted and transparent brand, moving away from its perception as a mere commodity.

By collaborating with LG2, Olymel made the choice to evolve and better reflect its commitment to excellence and status as a leader. Our goal was to restore a beloved brand to its rightful place by providing it with the visual tools to match its ambitions.

We completely redesigned the logo to improve consumer recognition. The exclusive design incorporates elements from the original logo, such as the serifs, along with a more geometric structure to give it a sharp, modern look.

The result is a unique and robust typography design that’s complemented by a circular layout. By placing the logo at the centre of the visual experience, the design ensures immediate recognition. This identity becomes the heart of the product and an instant reference point in the purchasing process.

In a radical design move, all illustrations and photographs were removed from the visual system. This minimalist approach allows the quality of the meat to speak for itself, transforming the packaging into a source of pride and a guarantee of total transparency.

This concept is reflected in a bold packaging system featuring a deep blue block that ensures instant recognition. Gold lettering highlights the premium quality of each cut of meat.