Pachranga Packaging – Tribe Amrapali x The Palace Atelier

Pachranga Packaging – Tribe Amrapali x The Palace Atelier

Background

Pachranga is a contemporary jewellery collection inspired by the five-coloured identity of Jaipur’s City Palace. These colours act as a visual system across the collection, reflecting the city’s cultural and architectural character.

Approach

The project explores how this identity can be translated into packaging. The aim was to move away from generic jewellery packaging and create a system that reflects the specific story of the collection.

Colour Strategy

The packaging uses a neutral base combined with colour accents derived from the Pachranga palette. Instead of using colour as a surface element, it appears through edges, layers and details creating a subtle but distinct visual language.

Form Development

Forms are inspired by architectural elements of Jaipur, resulting in structured yet minimal geometries. The packaging is designed as a modular system, allowing different jewellery types to be housed within a consistent visual framework.

Material & Construction

Material choices focus on tactility and simplicity, using paper, fabric and layered construction to reflect a balance between craft and contemporary design.

Outcome

The packaging creates a cohesive experience where colour, form, and material work together to express the identity of Pachranga and its connection to Jaipur.