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When an icon awakens In a category where everything starts to look the same and value fades, PUGET had to remain unmistakable. So we went back to what matters most: Provence. Taste. Generosity. A work of precision, not to reinvent, but to reveal. A simplified design. Stronger codes. More impact on shelf. And beyond the pack, a world that feels more embodied, more sensory, more alive. A Provence that is less decorative, more authentic.

Less postcard, more experience. Simplicity as the obvious choice. And the obvious as strength.

Materials Glass, Ceramic, Paper, Paperboard, Card stock
Year 2026
Country France
Region Europe
Project type Commissioned Work
Client Puget
Olive Oil

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