Qassed – Specialty Coffee

Qassed – Specialty Coffee Branding & Packaging Design

Qassed is a Saudi specialty coffee brand based in Riyadh, blending cultural roots with a contemporary, youth-driven identity. The brand reimagines coffee as a visual and sensory expression of creativity.

The visual system is inspired by the fluid motion of latte art, translated into a dynamic, modular pattern that reflects the movement and energy of coffee. This approach creates a flexible and scalable design language, giving each product a distinct character while maintaining a cohesive identity.