Soon Ann Kai Chai Paeng

Design: Alyssa Chin Kar Kei Location: Malaysia Project Type: Student Project School: Dasein Academy of Art Course: Diploma in Graphic Design Tutor: Ms. Low Poh Li Packaging Contents: Kai Chai Paeng Packaging Substrate / Materials: ArtCard & Tracing Paper Printing Process: Digital Printing

SOON ANN BISCUIT & CONFECTIONERY SDN.BHD. ( CHICKEN FLAVOUR BISCUIT )

This project redesigns the packaging of Soon Ann’s Kai Chai Paeng, a traditional biscuit from Perak. Although the biscuit contains no chicken, the chicken symbol has become its iconic identity. The packaging is designed in a playful chicken-shaped structure to create a more eye-catching and memorable souvenir. A mini comic is included to tell the story of Kai Chai, turning the packaging into an interactive storytelling experience while promoting Malaysian heritage.

Submitted By: Alyssa Chin Kar Kei Malaysia Kuala Lumpur

Credits: Tutor: Low Poh Li School: Dasein Academy of Art