Tachiz Rainboba

Tachiz Rainboba

Taste Exploration｜ Planet Adventure

Tachiz was established in 2015, specializing in processing food for export. Rainboba is its popping boba brand that markets globally. Popping boba is made of juice with various flavors. The target customers include kids, teenagers, and the young who enjoy beverages and different flavors. The design thus centers on illustrations that convey fun and taste. Rainboba features a high volume of juice, so the concept focuses on taste exploration. The graph of an astronaut exploring a planet, it expresses customers seeking a wide variety of juice and a feeling of fun and surprise in mouth. The product is identified with the letter R and the planet to stress its theme. The different flavors will be illustrated in planet forms. The planet adventure with the astronaut implies the taste of exploration and surprise for target customers.