Tramoya Ice

Imagine walking through the village streets and, all of a sudden, coming across a donkey pulling a cart loaded with giant bottles of wine. Would you dare to ask for one? We would.

This is how Tramoya Ice is born: a packaging design project that turns tradition into visual storytelling. The donkey, a symbol of effort and perseverance, moves forward with its load as if carrying stories, harvests, and well-kept secrets. The cart full of wine is not just a scene—it’s a metaphor for the journey, the origin, and the brand’s irreverent character.

A design that blends humor, identity, and popular memory, created to stand out on the shelf and stay in your mind. Because sometimes, wine isn’t presented… it’s discovered.