WiseChef Babanyonya Pineapple Tarts

Design: Eugene Chua Kok Yaw Location: Malaysia Project Type: Student Project School: Dasein Academy of Art Course: Diploma in Graphic Design Tutor: Ms. Low Poh Li Packaging Contents: Babanyonya Pineapple Tarts Packaging Substrate / Materials: Paper Printing Process: Digital Printing

WiseChef Babanyonya Pineapple Tarts

This packaging project focuses on redesigning Nyonya pineapple tarts as a contemporary Chinese New Year gift product. Rooted in Peranakan culture, pineapple tarts carry strong symbolic meaning, representing prosperity and good fortune through the name “ong lai.” The primary goal is to reposition this traditional snack to appeal to younger consumers while maintaining its cultural identity. The design adopts a neo-traditional approach, combining classic festive elements with a modern visual language. The packaging features a bold red outer box that reflects tradition and celebration, contrasted with vibrant and playful inner packaging to create a dynamic unboxing experience. This approach presents the product as both a cultural delicacy and a modern, shareable gift.

Submitted By: Eugene Chua Kok Yaw Malaysia Kuala Lumpur

Credits: Tutor: Low Poh Li School: Dasein Academy of Art