BÖBI | Teen Skincare

BÖBI

Teen Skincare Brand Identity & Packaging Design

This project includes the development of a complete brand identity, including the logo, packaging design, branding concept, and signature color palette for a teenage skincare brand.

A key element of the design system is the use of graphic lines, which differentiate each product category and play a central role in the brand language.

Pink smooth line — represents the brightening collection, symbolizing softness, glow, and radiance.

Blue wave line — represents the hydrating collection, inspired by water, freshness, and moisture.

Green tangled line — represents the problem-skin collection, reflecting skin imperfections and the process of overcoming them.