# Racó del Saví

Racó del Saví is more than a wine; it is a liquid memory. This red wine, made from vines over 40 years old, evokes the figure of the grandfather as the family’s wise man, symbol of rootedness, tradition, and the generational transmission of knowledge.

The name, meaning “the wise man’s nook,” refers to an intimate space where life was shared with calm and reflection, becoming the starting point for a visual and sensory narrative.

The label is conceived as an open letter, a gesture of communication between generations, while the included postcard reinforces this emotional link, connecting the design to memory, affection, and shared wisdom.

HTML page: https://packagingworld.co/work/2026/05/raco-del-savi

Materials: Aluminium, Foil bags, Glass, Ceramic, Paper, Paperboard, Card stock

Categories: Alcohol, Wine

Tags: Alcohol, Wine

Designer: vidal hernandez abrante