Retama

White broom is an ancient plant originating from Tunisia. It grows wild on the beaches of Cirò Marina. Known as Retama raetam, it gifts us with its bloom during the summer season, filling the air with bushes of white flowers that carry the scent of jasmine.

The vineyards cultivated on the hills overlooking that “window” of sea gather the aromas of these flowers, carried inland by the ocean breeze.

The Retama label frames this unique moment: the golden sun reflects off the broom branches, while the white flowers—printed in embossing—emerge from the image as if caught in a gentle wind.