Saltletts Tasty Rolls

Saltletts Tasty Rolls Packaging Design

With Saltletts Tasty Rolls, Lorenz introduces a surprising new twist to the classic savory snack segment and expands the Saltletts brand into more modern, pleasure-driven snacking occasions. The new product range translates familiar snack appeal into a more playful, flavorful and contemporary format.

The task was to develop a visual and strategic framework that makes the product innovation immediately visible while preserving the strong and recognizable Saltletts brand identity. The result is a packaging system that balances clarity with appetite appeal and gives the new range a confident presence on shelf.

At the center of the design is the iconic Saltletts DNA, which remains clearly recognizable across the packaging. This familiar brand foundation is combined with eye-catching color coding, bold flavor differentiation and striking product staging. Each variety is given its own distinct character, while the range continues to function as a coherent brand family.

The unique product shape is placed prominently and emotionally connected to the respective ingredient worlds. This creates an appetizing and accessible look that speaks to existing Saltletts fans while also opening the brand up to new target groups. Saltletts Tasty Rolls become a fresh, distinctive addition to the savory snack shelf — familiar in brand, surprising in experience.