# Slosh & Co Aam Panna

Product: Aam Panna Cocktail MixerBrand: Slosh & Co

We designed the brand identity and packaging for Slosh & Co’s Aam Panna variant, Patiyala Panna — a tangy, party-ready take on India’s classic summer drink. The challenge was to translate deep nostalgia into a bold, Instagram-worthy lifestyle product without losing its unmistakable Indian roots.

About the brand:

Slosh & Co positions itself as India’s loudest, proudest mixer brand, unapologetically desi, playful, and chaotic in spirit. The Aam Panna flavor needed to feel fresh, fun, and fearless while bridging street nostalgia and contemporary cocktail culture.

About the design:

Our approach focused on creating an immersive brand experience through packaging, visuals, and verbal identity that resonates with urban Gen Z and young millennials.

We achieved this through 4 core design choices:

Current scenario:

Slosh & Co Aam Panna now stands out as a bold, cheeky, and visually striking cocktail mixer. The packaging instantly communicates nostalgia, street flavor, and party attitude, making it a must-have on shelves, in social feeds, and at every summer party.

HTML page: https://packagingworld.co/work/2026/05/slosh-co-aam-panna

Materials: Aluminium, Foil bags

Categories: Beverages

Tags: Beverages

Designer: Confetti Design Studio