Teplo. Berry Kissel

The visual concept for the “Teplo”(Warmth) berry kissels draws inspiration from Soviet flannel blankets and their distinctive plaid patterns. These patterns not only help differentiate the flavors, but also create an emotional connection through familiar associations of comfort and warmth. The logo label is designed to resemble a blanket tag, reinforcing the central metaphor and enhancing the nostalgic character of the product.