Brozzy – Healthy Drinking Jelly

Brozzy is a packaging design concept for a unique line of healthy drinking jellies in convenient pouches. It features four varriants such as broccoli, broccolini, cauliflower and romanesco. Its purpose is to make teenagers get their share of greens in a cool way.

The solution features a playful, custom-lettered logo with a vibrant pop of yellow to capture Gen Z’s energetic aesthetic. The pouch design pairs modern, high-contrast typography with realistic imagery of the vegetables, using earthy green and bright yellow color blocks to create an instantly recognizable and trendy look.

The final packaging delivers a bold, shelf-ready presence that successfully strips away the “boring” stigma of healthy eating. By balancing a youthful, urban vibe with clear nutritional messaging, the design transforms a vegetable-based snack into a cool, must-have lifestyle product for teens.