Catsupp

CATSUPP is a supplement brand for cats that has creative and premium packaging design.

In this project, I’ve designed a unique concept of pet supplement packaging by using soft pastel colors, expressive typography, clean compositions, and cute characters. My aim was to develop a visual identity that is emotional for pet owners yet stands out in the competitive pet care market. The visual concept mixes the cute and functional elements from illustrations of cats to speech-bubble labeling and a minimalistic iconography. Each product is featured in its own color scheme while retaining the same branding philosophy applied both to soft chews and gel supplements for licking.

Project Features:

Brand Identity Design

Packaging Design

Pet Supplement Branding

Sachet & Pouch System

Product Visualization

Art Direction