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What passes the Vybe check? Vybes is a bold and dominant dry oil brand specifically crafted for Egyptian GenZ youth. To pass the ultimate “Vybe check,” the packaging concept embraces a young, high-energy aesthetic, offering a vibrant solution to a traditionally muted and clinical skincare market. The design achieves this through a distinct technique of high-contrast color blocking, fresh and unique typography, and a signature star motif. What makes this packaging truly unique is its refusal to blend in; it completely disrupts the shelf by ditching minimalist luxury for raw, youthful expression. As a result, Vybes establishes an immediate, authentic connection with its target audience, transforming a everyday cosmetic product into an undeniable lifestyle staple that commands attention.

Materials Cardboard, Carton, Hardboard, Glass, Ceramic
Year 2026
Country Egypt
Region Africa
Project type Commissioned Work
Client House of Vybes