Otra Cosecha

OTRA COSECHA

Otra Cosecha is a premium artisanal pisco (Ica, Peru) that boldly challenges the visual conservatism of its category through a disruptive design concept that remains true to its origins. Inspired by the popular Peruvian expression that gives the brand its name used to describe something that far surpasses its usual version the project conceptually embodies the idea of “the same but different.” The packaging breaks the monotony of the shelf with a highly saturated block of mustard yellow and an exceptional typographic gem: experimental, fluid lettering based on the morphological deconstruction and liquid structure of the distillate itself. With an impeccable economy of resources that relies solely on the radical contrast between solid black and yellow, the project demonstrates how pride in a designation of origin can evolve into a contemporary, minimalist graphic language with tremendous visual impact.

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Curator’s Insight

The lettering below “OTRA” is the detail worth sitting with. At first read it almost resists legibility, but that tension is the point. It pulls from the physical properties of the distillate and translates them into something typographic, which is a harder idea to execute than it sounds. The numbered hang tag also does quiet work here: it reframes what could have been a small-batch limitation into a reason to seek it out. The constraint becomes the selling point.