# TEQUILA ROSALUZ (Range Extension)

TEQUILA ROSALUZ (Range Extension)

A tequila designed as a meeting point between sun and sea, where glass textures and light reveal the brand story.

Tequila Rosaluz is born from the precise moment the sun meets the ocean at sunset. Moving away from the “loud” branding typical of the category, our philosophy, “The New Standard of Presence,” explores the “calm after ambition”, positioning the spirit as a contemplative, cinematic experience.

Structural Innovation: Integrated Storytelling

The bottle physical anatomy serves as a tactile map of the “Golden Hour”:

This design ensures the brand’s origin is molded into the glass itself rather than just printed on its surface.

We translated cinematic light into four distinct glass expressions to evoke specific emotional states:

By treating the glass as a functional medium for storytelling, Rosaluz creates a deep emotional connection through a confident luxury that commands space without shouting.

HTML page: https://packagingworld.co/work/2026/06/tequila-rosaluz-range-extension

Materials: Glass, Ceramic

Categories: Alcohol, Tequila

Tags: Alcohol, Tequila

Designer: Studio Garces