Blaire

Blaire – Packaging identity for a contemporary skincare brand

Blaire is a skincare brand designed for a simple, sensory, no-frills daily routine. The project involved developing a packaging identity capable of translating a modern skincare routine: effective, playful and thoroughly tactile.

Concept

The identity is built around a play of rounded shapes and “ball” caps that top each container. This recurring detail creates a strong, instantly recognizable visual signature, while bringing a touch of playfulness to skincare products that are usually more austere.