# Joviality Unofficial Repackaging Project

Concept:

The main concept focuses on switching the Joviality lip scrub product from a small jar design to a recyclable squeeze-tube design made from sugarcane bio-polythene plastic/kraft paper. The new structure combines the traditional squeeze-tube design with the silicone lip-scrub applicator to avoid hygiene issues and reduce waste. The new visual design uses floral motifs that are related to each flavor and are inspired by the floral Art Nouveau motifs. Moreover, the flowy and symmetrical shapes resemble a uterus, which reinforces the idea of nature, femininity, balance, and natural ingredients.

Old Design Disadvantages:

New Design Advantages:

Sustainable Packaging Categories:

HTML page: https://packagingworld.co/work/2026/07/joviality-unofficial-repackaging-project

Materials: Cardboard, Carton, Hardboard, Plastic, Polymer, Polyethylene, Film, Sustainable

Categories: Bath and Beauty, Cosmetics

Tags: Bath and Beauty, Cosmetics

Designer: Shahd Gomaa