LUTINE & SON — Food & Beverage CPG Brand Identity
This project reimagined LUTINE & SON Gouda’s premium branding through a comprehensive identity and packaging system designed to elevate perception and improve shelf impact. The work encompassed logo design, visual identity, packaging architecture, range organization, digital touchpoints, and brand guidelines. Inspired by contemporary food branding and editorial design, the resulting system balances premium craftsmanship with commercial clarity, creating a unified brand experience across retail, e-commerce, and social platforms.
Materials Plastic, Polymer, Polyethylene, Film
Year 2026
Country India
Region Asia
Project type Conceptual Design
Client Brands Inspire
More by Heramb Arora View profile
Dijle Brewery — Beer Packaging & Brand Identity
KINN Health — Modern Wellness Supplement Packaging System
Lyra — Premium Coffee & Oat Latte Packaging Design
KOOKY — Kids Cereal Packaging Design
KINETIX — Performance Footwear Packaging System
KELVIN — Performance Footwear Packaging Design
KIMSOL Reserve — Luxury Aged Soy Sauce
ENIGMA — Botanical Cocktail Mixer Packaging Design