Turning a household hero into a design powerhouse

Turning a household hero into a design powerhouseTurning a household hero into a design powerhouseTurning a household hero into a design powerhouseTurning a household hero into a design powerhouseTurning a household hero into a design powerhouseTurning a household hero into a design powerhouseTurning a household hero into a design powerhouseTurning a household hero into a design powerhouse

One system to wipe them all: Turning a household hero into a design powerhouse

Linteo has been keeping households stocked and spotless for nearly three decades. When they asked us to refresh their entire range (from tissues to cotton pads), we built a beautifully flexible design system that brings it all together. One flower to rule them all.

Dozens of products, one unifying idea

Toilet paper, napkins, wipes, cotton pads – the Linteo portfolio is huge. We created a flexible design system that works across the whole line-up, keeping everything clear, connected and unmistakably Linteo. From bold shelf presence to the tiniest cotton bud box, every pack feels part of the same family — with the Linteo flower still at the heart.

Built to shine, wherever it lives

We went beyond function to make Linteo beautifully present in everyday spaces. The line of premium tissue boxes brings an extra touch of charm — keeping the flower theme, but elevating it into floral, decorative designs that complement interiors as much as they complete the range. Elegant and expressive, they turn everyday function into quiet beauty.

Materials Carton, Paper, Paperboard, Card stock, Plastic, Polymer, Polyethylene, Film
Year 2026
Country Czech Republic
Region Europe
Project type Commissioned Work
Client Melitrade
Creative Director · Karolína BělohlávkováDesign Director · Emanuela GrecoDesigner · Alyssa Johnson3D Visualization & Animation · Petr Ludvík, Thibault SchubelProject Manager · Tereza Hanzlíčková WebsiteLinkedInWebsiteBehanceInstagramFacebook
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