Frruto Ice Cream Brand Identity Design

A logo that looks simple, but has a little story hiding inside.

For Frruto, we wanted the identity to feel just as smooth, playful and natural as the ice cream itself.

The rounded, soft lettering takes inspiration from that creamy ice-cream texture. The “O” is shaped like a fruit, while the little leaf adds to the natural, fresh feel. And if you look a little closer, there’s an ice cream stick hidden in the negative space—a small detail that ties the whole idea together.

Because sometimes the best logos don’t need to say everything at first glance. They just need to make you look twice.

Logo design by Dakiya Design Studio Branding • Logo Design • Packaging Design • Advertising

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