Keith’s Cacao

Keith’s Cacao is 100% pure ceremonial-grade cacao, handcrafted in Guatemala for over 20 years. With a long-standing community and a brand full of character, the challenge was not to reinvent Keith’s, but to evolve it while preserving what had made it recognizable over time.

The packaging became a central part of this evolution. We developed a bold typographic identity inspired by Keith himself and the unconventional spirit of the brand, combining custom lettering, illustration and a warm, expressive color palette. The new label brings these elements together in a distinctive shape that gives the packaging a strong presence while keeping the natural kraft material of the original product visible.

Rather than creating a polished or overly premium expression of ceremonial cacao, the goal was to preserve the handmade, approachable character of Keith’s while giving the brand a clearer and more consistent visual system. The result is packaging that feels new but familiar — unmistakably Keith’s — and a system that can extend consistently across the wider brand and digital experience.