Naturetea Syrup Bottle

Naturetea offers ingredients for a variety of cafe drinks, with its syrup products comprising the most diverse range with 20 SKUs. However, due to inconsistent designs for each SKU, conveying clear brand benefits to consumers has been challenging, leading to a perception of lower brand value compared to overseas competitors. This project aimed to establish design unity across the Naturetea syrup product line and enhance brand value through unique artwork representing core values and consumer benefits.