Williamsburg

Williamsburg is more than a burger restaurant: it’s a meeting point for food, music and urban culture. The new identity refreshes the brand through a bold typographic logo, a high-contrast red, burgundy and off-white palette, and a graphic system built around three iconic stripes.

Applied across boxes, bags, wrapping paper, cups and condiment labels, the packaging creates a recognizable and flexible visual language that feels direct, energetic and rooted in the personality of Buenos Aires.

Que Cálido Studio is a branding and packaging design studio based in Buenos Aires, creating brands, packaging, and visual systems for restaurants, food brands, startups, and companies bringing new ideas into the world.