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Ancestrale celebrates wine in its most spontaneous form. A delicate botanical world of flowers, fruits and insects spreads freely across the label, inspired by the natural character of the wine.

At its center, a custom die-cut butterfly literally breaks the boundaries of the label, creating a playful interaction between illustration, paper and wine.

A small detail that brings the whole label to life.

Materials Glass, Ceramic, Paper, Paperboard, Card stock
Year 2026
Country Italy
Region Europe
Project type Commissioned Work
Client Caiaffa Vini Biologici

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