Cata la lata

What if the product was bigger than the story around it?

Cata la lata plays with proportion to shift attention where it matters.By exaggerating the scale of the product and minimizing the character, the design breaks traditional visual hierarchies and reinforces what truly matters: the food itself.

The fisherman becomes a supporting element, while the product takes over the composition — bold, central, and impossible to ignore.

A simple visual decision that turns the product into the real protagonist.