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CHAOS COLA is an aggressive energy soda and streetwear label built as a direct response to the sterile sameness of the soft drink aisle. Every beverage brand seems to compete on the same visual territory: bright, clean, safe. CHAOS COLA rejects that language outright. The visual system centres on a hand-drawn optical vortex locked inside a rigid geometric frame, paired with heavy brutalist typography in clashing orange and blue. The palette of Chaos Alert Orange, Anarchy Electric Blue, Rebel Acid Green, and a Monochrome Optical Grid works as deliberate visual noise. Materials are pulled from construction sites and warehouse parties: distressed concrete, matte industrial aluminum, unbleached cardboard, gas neon, and thick sticker vinyl. Three flavors, REBEL ROOT BEER, ANARCHY APPLE, and MAYHEM, come in retro crown-cap bottles and matte color-blocked cans, stamped with chaotic black-and-white mascot sketches of cartoon punks and mutated fruit heads. From shipping crates to the raw concrete storefront, every surface is treated as a tactical street poster.

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Materials Aluminium, Foil bags, Carton, Plastic, Polymer, Polyethylene, Film
Year 2026
Country United States
Region North America
Project type Commissioned Work
Client CHAOS COLA
Best RatedBeveragesSoda

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